Media Coverage

A selection of recent media appearances, interviews and public speaking exploring growth, brand, content and marketing.

The missing middle

Why your content gets attention but doesn't convert

Keynote

How great brands turn trust into pipeline

Most companies think they have a marketing problem. Isaac Peiris will tell you they have a go-to-market problem. In this episode of #seen, Lachlan Bradford sits down with Isaac Peiris, founder of Pistachio, to unpack why brands struggle to turn positioning into pipeline, and what to do about it.

Podcast

Did American Eagle's Sydney Sweeney Blunder Betray The Inclusive Brand It Spent A Decade Building?

Feature

Brand Strategy Secrets for AI Startups

Isaac Peiris, founder of the growth agency Pistachio, has helped scale media brands like Mamamia and The Daily Aus through organic content and audience-first strategies. In this episode, he breaks down why brand matters more than ever for AI startups, the importance of knowing your audience, and how emotional connection beats transactional marketing.

Podcast

Content as Currency: Building a Brand in the AI Era

In today's digital landscape, content isn't just communication- it's currency. This exclusive panel brings together industry leaders to explore how strategic content creation drives business value in the AI era. This event addresses the psychology behind content creation, how AI is transforming brand visibility, and the tangible ROI of strategic content- particularly for founders navigating the unique challenges of building public brands while raising capital.

Panel

Spotify introduces features to help creators ‘build powerful communities’

Isaac Peiris: “The updated comments feature on top of polling and Clips suggest a strategic shift towards facilitating social interaction.”

Feature

The Power of Negative Reviews

Leaving a bad online review on a business could work to its advantage, explains branding expert Isaac Peiris. He says criticisms from those who may not like your product don't always apply to everyone, and this gives business owners a chance to target those that do like it.

Feature

Building Brands of the Future

Ins and outs for marketing, according to AU’s top brand builders

Panel

Zara SeidlerCo-Founder, The Daily Aus

Isaac is 100% your guy if you're looking to scale up your business big time. Hit him up for a coffee to chat!

Seb NeylanHead of Growth, Up Bank

I met Isaac when he was in charge of scaling the (now mighty) Daily Aus audience. He's my favourite sort of growth expert. One who can go micro, and knows how to optimize specific channels and test all the levers. But one who also thinks deeply about the macro, from key strategic needs to new commercial opportunities. Most importantly though, he's honest, hard-working and a pleasure to deal with.

Tom AlderFounder, Strategy Breakdowns

Isaac understands the business of growth like very few people do. He'll help you craft your ideal strategy, then roll the sleeves up and build your systems, automations and whatever else is needed to make it happen. Isaac is an invaluable growth partner — super passionate and easy to work with.

Ben HartFounder, Fireside Agency

We were thrilled to have someone of Isaac's calibre work with us to come up with a solution that was as unexpected as it was revelatory. It has set us on a new path, and I couldn't be happier to recommend Isaac for anyone looking to grow.

Glen JamesFounder & Host, Money Money Money Podcast

Not everyone needs a business coach, but everyone needs a business plan. Isaac has really helped me refocus and set up the plan for the coming year.

Maddie KingMarketing Lead, MagicBrief

Isaac is such an awesome source of knowledge when it comes to all things growth. From newsletters to platform subscriptions and beyond - he has a knack for marrying up short term growth tactics to the bigger strategic picture. Bonus that he's also an all round nice guy.

Ben HamerFounder, ThinkerTank

I followed Isaac on LinkedIn because I really loved his content, and was fortunate to then engage him to do a content audit across my channels and pull together a plan of attack. Isaac was not only easy to work with but he provided sound insight and feedback and met me where I was at. He spoke through different options and answered *all* my questions, which I feel has set me up for the next stage of growth with my business.

Seb NeylanHead of Growth, Up Bank

Ben HamerFounder, ThinkerTank

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