Speaking
Marketing today is saturated, fragmented and fast-moving. But great content, grounded in trust and strategy, still enables brands to cut through. My talks help leaders shift from chasing trends to building sustainable growth systems through brand, content and audience insight.
I speak to founders, marketers and media leaders ready to think differently, blending real-world case studies with practical frameworks to turn content into a long-term engine for trust, scale and revenue.
Topics
The 95% Advantage
Most brands fight expensive bidding wars for the 5% of customers ready to buy now, whilst ignoring the 95% who'll be ready later. This keynote reveals why winning brands aren't outspending competitors on acquisition, they're building relationships with future buyers whilst everyone else burns budget on the present. Through case studies from Attio, HubSpot, and Shopify, discover why the most defensible advantage isn't better targeting, but building trust before buying decisions begin. Learn how to transform your growth engine from a draining bucket into a self-reinforcing flywheel that turns patience into your competitive moat.
From Commodity to Category
Oura didn't beat Apple Watch on features. Tony's Chocolonely didn't compete with Cadbury on price. Wise didn't build better banking products. Instead, these brands rewrote competition rules by creating categories where they couldn't lose. This keynote unpacks how challenger brands transformed saturated markets by refusing to play the incumbent's game. Through case studies across fintech, wellness, and CPG, discover why winners aren't executing conventional wisdom slightly better, they're brave enough to question what it's been missing. Leave with frameworks for identifying unquestioned industry assumptions and turning positioning into a genuine competitive moat.
The Trust Economy
81% say they need to trust brands before buying, but only 34% actually trust most brands they use. Meanwhile, 79% of business leaders believe customers trust them, only 52% agree. This gap reveals marketing's fundamental challenge: we're in an attention economy where every interaction is a transaction, and most brands make withdrawals they can't afford. Through case studies from Buffer to Patagonia, discover why winners aren't those with biggest budgets or cleverest campaigns, they're brands building trust through systematic authenticity. Leave with frameworks for auditing your trust deposits and understanding why sustainable growth requires earning attention, not stealing it.
Every Company Is A Media Company
Brands dominating their categories aren't winning through better products or bigger ad budgets, they're thinking like media companies. They build trust, relationships and loyalty with target audiences before any sales conversation begins. Learn how thinking like a media company transforms marketing from an expense into a compounding asset.
Bespoke [On Request]
My most in-demand offering. A customised talk crafted specifically for your audience. Drawing on experience across growth, brand, and media I'll create a presentation that speaks directly to your audience's needs, challenges and goals. Optional advocacy across social channels and support with participant selection.
Audiences
- Corporate leadership teams and C-suite executives
- Marketing conferences and industry summits
Zara SeidlerCo-Founder, The Daily Aus
Seb NeylanHead of Growth, Up Bank
Tom AlderFounder, Strategy Breakdowns
Ben HartFounder, Fireside Agency
Glen JamesFounder & Host, Money Money Money Podcast
Maddie KingMarketing Lead, MagicBrief
Ben HamerFounder, ThinkerTankSubscribe to Brand Chemistry
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